Laur Hawkins

Languages & Frameworks

• HTML
• CSS
• JavaScript
• React
• Node
• SQL
• Bootstrap
• Sass

Skills & Technologies

• UI Design
• Figma
• Salesforce Marketing Cloud
• WordPress
• Git
• Bash

Experience

Digital Campaign Production Specialist II

Cambia Health Solutions, Portland, OR (Remote) / July 2022 - Present

• Coded responsive, dynamic HTML emails for Regence, Asuris, and BridgeSpan health insurance plans
• Conducted and presented an in-depth study of dark mode, which was used as the basis for email design recommendations provided to Creative Studio
• Standardized and maintained headers and footers for different lines of business including Commercial, Medicare, Employer, and Producer
• Updated landing pages other crucial components tied to marketing campaigns, including the regence.com homepage
• Led marketing department's DEI taskforce in researching and developing guidelines for more inclusive segmentation and personalization in email campaigns

Web Producer

Public Relations Society of America, New York, NY (Remote) / August 2021 - September 2021

• Migrated 100+ pages of text-heavy content from WordPress to Sitefinity CMS for PRSSA
• Built a streamlined and accessible user flow using provided CSS classes and JavaScript widgets
• Created responsive elements including tables, header banners, and site footer
• Wrote SEO-friendly page titles and meta descriptions; optimized on-page accessibility

Digital Marketing Coordinator

Carry Gear Solutions, Seattle, WA & Remote / January 2017 - March 2020

• Designed and executed digital marketing strategies for Haiku & LEGO Bags brands
• Cultivated expertise with data analytics (including learning SQL) to drive strategic investment in marketing channels; managed all email, social, and website content
• Led revamp of Haiku website to increase conversions through improved UX design
• Coordinated with brand management, creative, and IT teams on product releases and site features

Product Manager

Detours – Seattle, WA / September 2012 - January 2017

• Managed lifestyle bicycle bag brand’s marketing, sales, and product development
• Collaborated with designers on products that functioned both on and off the bike, iterating each season with improvements collected from customer feedback
• Led the development and production of an urban bag collection for PUBLIC Bikes

Copyeditor

The Common Language Project, Seattle, WA / March 2010 - September 2012

• Edited and fact-checked all content for startup multimedia nonprofit (now known as the Seattle Globalist), including three years of archived articles and blog posts
• Developed in-house style guide for stories and radio transcripts

Education